Creating art itself can be a full-time job. Therefore, to prevent your marketing efforts from falling by the wayside, here five foolproof (and free!) ways to promote your art.
1. Collaborate with other creators: Artist collaborations can be mutually beneficial, especially in terms of cross-pollinating fans and combining complementary skillsets. In addition to content co-creation, successful collaboration efforts can include cross-promotional marketing, co-sponsored giveaways, joint meetups, and even simple shoutouts on social media. However, regardless of whether you choose to co-create or co-promote with a fellow artist, it’s imperative that you make sure your values are aligned.
2. Host a meet-up: Hosting a meetup is a great way to interact with your virtual network in real life and build upon your reputation as an expert in your field. To make the process easier, consider using Eventbrite to set up, promote, and manage your meetup. The best part? If your meetup is free, so is Eventbrite! All you need to do is create an event on Eventbrite, get the word out by sending invitations and emails from your Eventbrite account, and ask people planning on going to RSVP online.
3. Get Press Coverage: Want to get PR for your art? Whether you’re dropping an album, introducing a new partnership, or debuting your artwork in a local gallery, you have the opportunity to generate your own buzz, starting with writing an art press release. Remember: Journalists are often juggling multiple deadlines and are strapped for time, so make sure your press release is clear and to the point.
4. Start a Blog: New York Times bestselling author Austin Kleon describes why blogging has been game changer for his artistic career:
“I think what has been the most remarkable in my career is that I’ve never been part of a geographical scene. I didn’t move to New York after college. I didn’t move to L.A. I moved to Cleveland, and there’s not a whole lot of a scene there. But what I did have was the Internet, and I became part of a scenius by putting my work out there. I started blogging in 2005…When I did work I really liked and put it online, it attracted the people I wanted to meet. For me, being online, that was my scenius. That was my moving to New York in the ‘70s. Or Paris in the ‘20s.”
If you’re on the fence about whether or not to start a blog, read this.
5. Speak at Local Events: Yes, talking about your art can be difficult (That’s why we’ve put together some tips here!), but it can also be an incredible way to position yourself as an industry leader. Whenever you get the chance to give an artist talk, make sure to 1) introduce yourself and your art (After all, you’re the world’s #1 expert on your art!), 2) open up by sharing your inspiration, triumphs, and even failures, 3) set aside time for a short Q&A, and 4) if time allows, be accessible after the presentation to talk with audience members one-on-one.