If you are a creator on Patreon (or thinking about becoming one,) you have come to the right place! This guide will take you through all the necessary steps to get you on the right track to earning a sustainable income on Patreon.
Been a creator on Patreon for awhile? That’s cool too! Feel free to skip around to different sections to find valuable tips and resources to help you maximize your earnings on Patreon and give you some fun challenges to keep you and your patrons excited!
Got this far and still not sure why Patreon exists? Prepare to be inspired by our CEO, Jack Conte in the video below.
Great—now that we’re all on the same page, let’s take you through a couple steps to ensure you have everything you need to begin creating a page on Patreon.
Tips for a Kick Ass Intro Video
- Introduce yourself: A lot of people will already know about you when they land on your page, but for those who don’t, you’ll want to give a quick refresh on who you are, what you create and why you started a Patreon page.
- Mention what Patreon is and how it works: Patreon is a new idea to a lot of people, so make sure to walk them through how it works (fans pay a monthly amount for the content you share with them). If you opted for a Per creation payment cycle, let them know how many paid posts you might share in a typical month.
- Communicate your vision: What will you do with all the money you make on Patreon? What sort of world are you working towards? What is the meaning of life? As a creator, you have a unique advantage of sharing a world vision with your fans in a creative way. Get them bought into your dream and they’ll more easily become your patron.
- Give a sneak peak into your rewards: This is your big chance to really sell what you are offering on Patreon! Let potential patrons know what they get out of joining your community and what sort of exclusive content they may get access to once they become your patron. Keep it vague enough to give yourself room to change up your rewards in the future, but specific enough to get fans excited about signing up.
- Keep it short and sweet: 5% of viewers will stop watching a video after one minute and 60% of viewers stop after two minutes. You really only have 1-2 minutes to hold potential patrons’ attention, so keep it short and get to the point quickly. A great way to do this is by writing a script beforehand and sticking to it.