Figuring out how much you might earn on Patreon
Though your audience size can often be correlated with the amount of money you might make on Patreon, audience engagement plays a significant role as well. Nurturing your community is one of the best ways to grow your audience both on and off of Patreon and a surefire way to keep your fans happy and interested in what you do.
Some creators spend little to no time managing their page while others engage with their patrons constantly, exclusively sharing every bit of their creative process with them. It’s really up to you how much you’d like to engage with your patrons and how often you post content on your page, but it’s always good practice to figure out what you are hoping to get out of Patreon and how much work you’re willing to put in.
To give you a rough idea of how successful you might be on Patreon, here are a few examples of creators with varying audience sizes, community engagement, and earnings:
If you have over a million followers on Youtube like Kurzgesagt does, you can probably expect to make a decent-sized amount of money on Patreon without putting a lot of effect into marketing your page. The team behind Kurzgesagt also has some pretty awesome rewards, so take note if you’re on the hunt for reward ideas!
Looking at AJ & Magnus’ Youtube and Twitter following, you may be surprised to find out that they have a pretty successful Patreon page. This may be thanks to their simplified rewards (they only have one $1 reward), which makes it easy for potential patrons to commit to joining their community without being overwhelmed with options. It also gives Bryan & Simon of AJ & Magnus a lot of extra time to work on their comic. Check out Chapo Trap House for an example of another successful creator with on reward tier.
If you’d like to see a creator whose Patreon earnings and social following are somewhere in the middle of the creators listed above, check out Captain Disillusion , who has built a loyal audience around his fun videos deconstructing internet hoaxes and visual effects.
While the above examples won’t give you an exact estimate for how much you might earn on Patreon, they should provide you with a good base to go off when you’re factoring in your own audience size.